What has changed, what we have learned and where we are going
The event, which brings together conversations around the culture of giving every year, will be entirely online, free and accessible in 2020, and will be attended by Dan Pallotta , Sofia Michelakis, (Bill & Melinda Gates Foundation), Asha Curran , ( GivingTuesday ), Gil Giardelli , Selma Moreira ( Baobá Fund ), Maria Sylvia de Oliveira ( Geledés ), Fábio Porchat and more
It seemed like a year like any other, until the new coronavirus pandemic changed everything. Economic and social inequalities became even more evident – and we all gained a commitment to redefine reality. Generosity manifested itself at the beginning of 2020 and turned it into a year of record donations: we exceeded R$6 billion raised in livestreams, crowdfunding campaigns and by large companies and philanthropists.
To debate this revolution in the country's and the world's donation culture, the 3rd Donate Seminar will bring together guests to discuss what we learned and what we will take away from 2020, the year of donation. Organized by Instituto MOL and Movimento Bem Maior , sponsored by BTG Pactual and iFood, the event takes place on the 2nd, 3rd and 4th of December, starting at 5pm . The broadcast will be free, online, accessible and subtitled in LIBRAS, and will air on Youtube from Instituto MOL and Movimento Bem Maior. The Seminar is also supported by the Movement for a Culture of Giving .
“It was a year unlike anything we have experienced so far, including the culture of donation. The subject gained ground. Now, it needs to be strengthened in conversations that take place everywhere, from the family dinner table to the table where directors of large companies make decisions”, says Rodrigo Pipponzi, co-founder of Instituto MOL.
At the event, first-hand data will be presented showing the social transformations that gained ground during the pandemic, as well as metrics to guide fundraising strategies for the coming years. Good examples of solutions that raised resources in 2020 will also be highlighted.
“In one of the most challenging moments in our history, we saw the agility and strength that multisectoral alliances can have to mobilize, articulate and direct resources. This illustrates the potential of philanthropy in Brazil, and motivates us to work increasingly towards a culture of giving and generosity”, says Carola Matarazzo, executive director of Movimento Bem Maior.
The program will be attended by international guests. On Wednesday (2), humanitarian activist Dan Pallotta talks about the misconceptions and perspectives for third sector financing. Sofia Michelakis, director of the Bill & Melinda Gates Foundation, presents on Thursday (3) the Giving Pledge , a commitment that proposes that billionaires donate a large part of their assets to causes. On Friday (4), Asha Curran, CEO of GivingTuesday , addresses the global visibility of Giving Day and the awakening of generosity in a year of calamities.
The broadcast will also have conversations that touch on topics that are currently highly visible: on Friday (4), Selma Moreira ( Fundo Baobá ) and Maria Sylvia de Oliveira ( Geledés ), debate, under the mediation of Patrícia Lobaccaro, the culture of donation as a tool for boost the anti-racist fight. Later on the same day, comedian Fábio Porchat talks about how to convince celebrities to become more engaged and influence donations. And researcher on the future Gil Giardelli gives a presentation on the future of fundraising with the use of new technologies in favor of social impact.
“It's time to break the bubble and show that donation is not charity: it is a citizen gesture that carries with it the power to shape the world we want to see from now on”, says Roberta Faria, co-founder of Instituto MOL and moderator of the event.
For Richard Sippli, institutional relations for the Greater Good Movement and moderator of the event, the flourishing of a more generous society is only possible through changing individual habits. “We need to stop fearing empathy and understand that it is the compass of the future.”
To check the full schedule and register for the event, click here .
Certificates will be issued to registered participants, and there will be a prize draw for Editora MOL products during the broadcast.
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Discover the Greater Good Movement
Founded in 2018, Movimento Bem Maior is a non-partisan, non-profit social organization that works by identifying, connecting and enabling important social impact initiatives with a single objective: strengthening the philanthropic ecosystem in Brazil. Through the mobilization of leaders and intersectoral coordination , MBM aims to help build a more inclusive society.
Movimentobemmaior.org.br
instagram.com/portalbemmaior
facebook.com/movimentobemmaior
Subscribe to the Movimento Bem Maior channel and follow the broadcast of the event!
Get to know MOL
MOL was founded in 2007 and is the largest social impact publisher in the world . In 2020, its co-founders created Instituto MOL, a front for the company linked to the third sector and dedicated to promoting the culture of donation in Brazil.
editorialmol.com.br
instagram.com/institutomol
Subscribe to the Instituto MOL channel and follow the broadcast of the event!
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Press information – Movimento Bem Maior
Innovation Center | Sheila Brazil
comunicacao@centraldeinovacao.com.br
(11) 99333-0528
Press information – Instituto MOL
institute@editoramol.com.br
(11) 3024-2444
(11) 93295-7929
