What is done here is given here!

This podcast discusses the culture of giving and promises to break through the non-profit sector's bubble.

Launched on Giving Tuesday (December 1st) of 2020, the podcast "Aqui Se Faz, Aqui Se Doa" aims to bring the culture of giving to the center of conversations, whether among friends or even at the dinner table with family. Always addressing diverse topics, such as fake news and its impact on the non-profit sector, ways in which companies can donate, and reflections on situations where people contribute more or less, the program is now in its 12th edition.

The podcast is a partnership between the Bem Maior Movement and the MOL Institute. Every week, social entrepreneurs Artur Louback and Roberta Faria present important figures in philanthropy, shed light on numbers and facts related to the topic, and suggest innovative ways and ideas for doing good deeds.

This Tuesday, the 9th, the topic of the chat is "How to distinguish donation from marketing?" and the guest is Professor Edgar Barki. Barki is the coordinator of the Entrepreneurship Center and Professor at FGV, as well as a Visiting Professor at the University of Saint Gallen.

Cause marketing drives a culture of giving and is responsible for generating resources. However, when marketing is limited to just marketing, it's necessary to pay attention to its variations: Who verifies if the donation was actually made? Do the company's practices coincide with its discourse? And what about transparency? Edgar Barki will elucidate all these questions.

With episodes released every Tuesday, the program features inspiring conversations, creative ways to donate (including for those who don't have money!), and showcases products that support charitable causes—all with a great sense of humor and interviewees who know what they're talking about!

For those who haven't heard yet, in our debut episode we talked about the lessons learned about giving during the pandemic, in a year when everyone needed help. We spoke with Carola Matarazzo, executive director of the Bem Maior Movement, about the legacy of the pandemic and opportunities to continue giving in the coming years. We also heard from other philanthropy experts who shared their insights: João Paulo Vergueiro, executive director of the Brazilian Association of Fundraising Professionals (ABCR), Tati Leite, co-founder of Benfeitoria, Rodrigo Pipponzi, co-founder of MOL publishing house, Francisco Nilson Moreira, co-creator of Fome de Música, PicPay's marketing director Armando Areias, and Joana Mortari, co-founder of the Movement for a Culture of Giving and advisor to the MOL Institute.

Did you like it? Then go ahead and listen to the first episode now and follow Aqui Se Faz, Aqui Se Doa on major audio platforms or on our YouTube playlist.

Image Credit: Press Release/MBM