We are the Greater Good Movement

Associates

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  André Laport holds a Master's degree in Business Administration (MBA) and was a partner at Goldman Sachs and co-founder of Vinland Capital. He was also a board member of the Brazil Foundation, an organization that mobilizes resources for ideas and social actions that transform Brazil. He believes that the fight to end inequality in the world brings lifelong benefits not only to society but also to the economy.

  It is with great enthusiasm that I write this letter to express my decision to join the Bem Maior Movement and commit myself to philanthropy in Brazil. I served in the organization for 4 years as president of the Administrative Council, actively participating in this inspiring work and its tireless commitment to promoting significant changes in our society.

  Now, as an associate, I reinforce my conviction that, through strategic philanthropy, we can make a difference in the lives of more people.

  I am also grateful to join a community of dedicated people who share the same vision and are determined to act to reduce inequalities in Brazil. Together, we can build a fairer and more equal future for all, where generosity and mutual support are the pillars of our society.
  
  Sincerely, André Laport

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  Bia Vidigal is an independent philanthropist who has been working with private social investments for over 30 years. Associated with the Bem Maior Movement since its founding, Bia believes in philanthropy as one of the most important tools for promoting social transformation in the country. Her core cause is combating hunger, poverty, and reducing social inequalities.

  I come from a family where philanthropy has always been present in daily life. I learned from my parents the importance of helping those most in need, understanding that solidarity is more than a duty. For a long time, I practiced philanthropy without knowing exactly what I was doing, such was my involvement with social causes.

  At a certain point in my life, I read a report about the businessman Mr. Elie Horn, who was interested in creating a movement of people engaged in philanthropy. I immediately contacted him to also be part of this new organization that was being born with the purpose of strengthening philanthropy in Brazil.

  In the Bem Maior Movement, my work has a much greater capacity to generate a positive impact than if I were doing philanthropy alone. Furthermore, I have the opportunity to connect with important causes, people, and social organizations. Finally, I believe in and trust the work that MBM proposes to do for those who need it most.
  
  Sincerely, Bia Vidigal

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  A law graduate and founder of Cyrela Brazil Realty, Elie has always believed that his mission is to instill a culture of giving in society, especially among those who are more fortunate. In 2016, he created the Liberta Institute, an organization that combats child sexual exploitation. Furthermore, alongside his wife Suzy, he was the first leader in Latin America to join The Giving Pledge, at the invitation of Bill Gates and Warren Buffett, committing to donate 60% of his wealth to social causes.

  I believe that Brazil's future will be built by those who choose to act today. It was with this spirit that I founded the Bem Maior Movement: a network of people committed to transforming the social reality of our country through philanthropy.

  MBM was born from the conviction that change happens when we join forces. We are not isolated protagonists, but a catalyst that mobilizes, connects, and inspires more people and organizations to embrace a commitment to the common good.

  Doing good is the principle that has always guided life. It's not just a choice—it's a moral obligation for those who have the most to offer. Philanthropy, in this sense, is not charity. It's an act of love, responsibility, and faith in the possibility of a more just country.

  Those who have more should do more. That's how we create a virtuous cycle, where solidarity and social justice go hand in hand.

  I invite you to join us on this mission. Tomorrow begins now, and every step we take today strengthens the legacy we want to leave for Brazil.
  
  Sincerely, Elie Horn

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  Eugênio, a civil engineer with a postgraduate degree in Economic Engineering and chairman of the board of Localiza, believes that actions that transform and improve people's lives are important for a more egalitarian society. His resume also includes the important role of chairman of the board of Junior Achievement, a global institution that brings entrepreneurship to public schools.

  We live in an age of connections, and I believe we can use this moment to create a network for good, promoting structural actions to improve the conditions of those most in need, influencing and engaging others in this mission.

  To solidify this network, we created the Bem Maior Movement, which aims to massively expand philanthropy in Brazil. We seek to leave a legacy for the country by empowering ourselves in our role as citizens, developing and encouraging a culture of giving.

  I believe this is built upon example, which has a high potential to encourage friends, relatives, and thousands of people to begin practicing philanthropy. I can affirm, from my own experience: those who do good for the first time fall in love with it and never stop.
  
  Sincerely, Eugênio Mattar

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  Luciano Huck was born in São Paulo in 1971 and currently lives in Rio de Janeiro. He is a TV presenter, entrepreneur, philanthropist, founder of Igah Ventures and Instituto Criar, and a member of RenovaBR and Agora!, initiatives that encourage ordinary citizens to participate in political renewal. He is married to Angélica and is the father of Joaquim, Benício, and Eva.

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  Luis Fernando Porto is an entrepreneur with a degree in Business Administration from FUMEC and a specialization in Business from Fundação Dom Cabral. In 1993, he founded Locarvel, which became Locamerica in 2008 with private equity investment. His leadership was essential in consolidating the vehicle rental market in Brazil, carrying out three transformational mergers (Ricci, Unidas, and Localiza). Currently, he is vice-president of the board of Localiza and an advisor to organizations such as Instituto Mano Down, Sistema Divina Providência, FIEMIG, and Instituto Localiza, in addition to being associated with the Bem Maior Movement.

  It is with joy that I announce my association with the Bem Maior Movement. As a businessman and entrepreneur, I have always sought ways to positively impact society and contribute to building a more just country. By joining MBM, I reaffirm my commitment, as a social investor, to the social transformation of Brazil.

  For the past 11 years, I have proactively dedicated my time to philanthropy. My personal cause is access to quality education for all and the fight for a more equal and just country. Among other initiatives, I actively participate in the Boards of the ManoDown Institute and Cidade dos Meninos, which is part of the Divina Providência System.

  As investors, we have a responsibility to use our resources and influence to promote meaningful change in society. In the Bem Maior Movement, I have the opportunity to expand my reach and join forces with a group of associates who, like me, believe in philanthropy as a tool for strengthening a society based on social justice.

  I share the values ​​and mission of the Bem Maior Movement and I am confident that, together, we can create a positive and lasting impact.
  
  Sincerely, Luís Fernando Porto

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  Founder, CEO, and Chairman of the Board of C6 Bank. He studied economics at the University of São Paulo (USP) and holds an MBA from the Massachusetts Institute of Technology (MIT). He was Chairman of the Board, Co-CEO, and CFO of Banco BTG Pactual.

  By publicly announcing my membership in the Bem Maior Movement, I wish to encourage a culture of giving in Brazil and contribute to the country's philanthropic ecosystem, the mission of the organization I am now associated with.

  I believe in the importance of creating conditions for equal opportunities. That is why I have supported the personal and professional development of children in situations of social vulnerability.

  With the association's structure, my initiatives in this direction will have a greater impact than any individual action could achieve. The Bem Maior Movement enhances the impact of philanthropy by adopting technical criteria and promoting the social, economic, and environmental sustainability of social organizations, playing an important role in their longevity.

  I join this mission with humility and enthusiasm.
  
  Sincerely, Marcelo Kalim

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  He holds a degree in Civil Engineering from the Federal University of Minas Gerais (UFMG), founded the MRV Group, and currently serves as Chairman of the Board. He is also the founder and Chairman of the Board of Banco Inter, founder and Chairman of the Board of LOG Commercial Properties SA, founder and Chairman of the Board of Urba Desenvolvimento Urbano SA, founder and Chairman of the Board of Resia in Miami/USA, and founder and Chairman of the Board of CNN Brasil. In 2018, he received the Global Entrepreneur of the Year award – EY World Entrepreneur Of The Year 2018. In 2019, he received the 2019 Excellence Award from the Brazil-USA Chamber of Commerce in Florida. He is a founding partner of Menin Douro Estates, a winery created in 2018, and owner of Rádio Itatiaia, one of the largest radio stations in Brazil, which he acquired in 2021.

  When I created the Bem Maior Movement, my intention was to be an example and an instrument to convince people to donate more time and money to philanthropy. Our society is very supportive, but it still doesn't have the habit of donating consistently, and that's why our philanthropy numbers are still very low when compared to countries like Indonesia, the United States, Australia, and England, and we need to change this reality urgently.

  I strongly believe that philanthropy changes the world, and the Bem Maior Movement is the result of a group's dream to promote a culture of giving in Brazil! Together we are stronger and more transformative, and with investment, support, and training in projects that address the core of Brazilian social inequality, we will solve many of our society's ills.

  I am proud to be part of this great movement.
  
  Sincerely, Rubens Menin