Giving Day is a global movement that promotes generosity and a culture of giving in many parts of the world. Celebrated in more than 80 countries, the movement encourages individuals, businesses, and institutions to unite to strengthen the common good and generate social impact, building a solid culture of philanthropy.
When does it happen and who organizes it?
The date for Giving Day varies each year, always falling on the first Tuesday after Thanksgiving Day , following the global movement known as #GivingTuesday . This special Tuesday comes right after the well-known Black Friday and Cyber Monday , representing a charitable response to commercial dates, focusing on collective well-being and supporting important causes. In 2024, the date will be celebrated worldwide on December 3rd.
In Brazil, the movement is led by the Brazilian Association of Fundraising Professionals (ABCR) , which coordinates the national mobilization as part of the Movement for a Culture of Giving . The Bem Maior Movement has been a supporter of the initiative since 2019. In just a few years, #GivingTuesday has grown significantly, mobilizing millions of people in various forms of participation. Check out the results of the latest campaigns on the official website .
The transformative power of giving
The concept of radical generosity is at the heart of Giving Day . It encourages everyone to see the suffering of others as intolerable and to act with empathy, even through small gestures, contributing to systemic change. The motto "giving changes worlds" symbolizes this transformative impact that giving can have, whether in an individual's life, in communities, or directly in organizations.
While giving is important at any time of year, Giving Day amplifies the visibility and practice of giving, similarly to LGBTQIA+ Pride Day , which promotes ongoing engagement beyond its official date.
How to participate in Donation Day?
Since its first edition in Brazil in 2013, Giving Day has strengthened philanthropy in the country. The activities and celebrations are organized by NGOs, institutions, projects, and companies, each promoting donation according to their specific characteristics, within a collective movement.
For those who wish to participate, the official website diadedoar.org.br offers free materials, art templates, and other tools to help promote and organize activities. Anyone can join this chain of good and help transform Brazil through donation.
Read also: [ Donating is becoming easier, it just needs to become more common]
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