During such a difficult period as the pandemic in Brazil, we realized how alliances formed in various sectors of society were able to quickly raise funds and help people.
Mobilizations that emerged through messaging apps, crowdfunding, and celebrity-led campaigns, to name a few examples, provided a quick response to urgent issues: purchasing protective materials such as masks and hand sanitizer, oxygen cylinders, basic food baskets, and meals.
Brazilians' empathy has gained powerful allies with technological advancements: both through the ease of communication and networking, and through banking innovations that allow resources to reach the end user quickly.
In this context, an illustrative case is Pix , an instant bank transfer technology launched at the end of 2020 that was quickly adopted by civil society organizations. A survey by the Brazilian Association of Fundraising Professionals (ABCR) released in August showed that 79.6% of NGOs had adopted Pix and 15.9% of institutions intended to adopt the new system soon.
Among the organizations that responded to the survey that already used Pix, the vast majority (82.1%) stated that fundraising was facilitated. Regarding the volume of donations, 47.9% indicated that there was an increase after adopting this new payment method.
The numerous live streams by artists broadcast in the first half of 2020 brought to light a technology that wasn't exactly new: a QR code in the corner of the screen enabled the collection of significant donations, some reaching millions, in just a few hours of the show.
All these facilities help strengthen the culture of giving in the country — which also follows economic trends and societal movements. Making a donation is becoming easier and faster, but we need to move forward so that it becomes more commonplace in everyone's daily lives.
Tools evolve, and we also need to update our behaviors and face our responsibility in the face of so many necessary changes.
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