Christ the Redeemer turns orange to encourage solidarity; see 7 actions for Donation Day 2022

On November 29th, the world celebrated Giving Day , a great movement created to celebrate generosity. In Brazil, it was possible to observe the involvement of various sectors of society in encouraging donations. Organizations, companies, online platforms, communities and groups of people mobilized, each in their own way, to carry out the campaigns.

Of course, every day is a day to donate, but having a special date dedicated to philanthropy helps create a culture of donation and strengthens civil society organizations, which act to promote social transformation and combat inequalities.

In this post, the Movimento Bem Maior Blog highlighted some examples of campaigns promoted in the 2022 edition of Dia de Doar . Even Christ the Redeemer in Rio de Janeiro turned orange to draw attention to the cause. Check it out below:

Phi Institute and Archdiocesan Sanctuary of Christ the Redeemer 

The Christ the Redeemer monument, a postcard of Rio de Janeiro and Brazil, was illuminated in orange on the night of Giving Day to encourage donations, to give visibility to social projects and to highlight that generosity has transformative power.

The ceremony was held by Instituto Phi , a social organization that promotes transformation through philanthropy, in partnership with the Archdiocesan Sanctuary of Christ the Redeemer.

The lighting of Christ the Redeemer caught the attention of several media outlets and made people talk more about philanthropy. The subject was even the topic of comments by streamer Casimiro Miguel, who announced that the proceeds from the live superchats would be converted into donations. “You who are at home, help others,” he said, in the broadcast.

Umbigo Mundo – Kids Donation Day

As part of Giving Day, a campaign was launched in Brazil in 2019 with the aim of encouraging kindness and generosity in a younger audience. This initiative came from the company Umbigo do Mundo, specialized in brand positioning and corporate culture, was called Kids Donation Day and joined the global version of the movement aimed at youth.

One of the objectives is to inspire and provide guidance so that children have the possibility of better understanding the topic, learning about different causes, and thus being able to plan and implement their own generous actions. After all, it’s important to get used to making a difference from an early age.

Another function is to support parents, teachers, educators and other adults in dealing with this topic with children in a very practical and simple way. It's really worth checking out the super tips on the first Brazilian education platform for kindness and generosity: kindnessgenerososity.org.br/superdicas

Smile

Smiles, GOL's travel platform and loyalty program, maintains the Milhas do Bem , an initiative that aims to support social projects. The company encourages customers and partners to donate miles to participating civil society organizations.

For every mile donated by the customer, it donates another to the institutions. In this year's edition of Dia de Donar, the program – with the support of the platforms Razões Para Escritor and Passageiro de Primeira – had committed to donating 100 miles for every post shared on the partners' Instagram profiles.

However, Smiles managed to exceed expectations. There were almost 5,000 shares and the program doubled the amount raised. In other words, around 1 million miles were donated to organizations during the Day of Giving action.

Shopee

The e-commerce platform Shopee joined Donate Day and celebrated the campaign in an interesting way: it included a donation option starting at R$1 on its website and app in the Shopee Donations section.

Anyone browsing looking to buy a product can take the opportunity to make contributions to a cause. The value of R$1 may be small for the donor, but it is very important for the organization that receives it, as every donation has the power to make a difference. And, at the end of the day, by combining everyone's efforts, a lot can be done.

Shopee provided the option to donate R$1 to help seven partner institutions: Graacc, Instituto Novo Sertão, Instituto Alicerce, Associação Cidadão Pró-Mundo, Anjos de Patas Indaiatuba, Fala Mulher and Instituto Rede Mulher Empreendedora.

iFood

In November, the month of Donation Day, iFood came with great news. It launched, in partnership with Movimento Arredondar, a new function to generate more donations through the application that customers use to order food and other products.

The new feature is a technology that allows consumers to make microdonations in cents at the time of purchase. It's simple. Anyone who makes a purchase can round the amount up, allocating between R$0.50 and R$0.99 for philanthropy.

Furthermore, on November 29th, the amount donated by customers, through this new functionality or through other available alternatives, was doubled by iFood.

Santa Casa de Araçatuba 

With the aim of replacing 20 armchairs used by chemotherapy patients at the Oncology Treatment Center, the board of Santa Casa de Araçatuba decided to promote a Donate Day campaign and try to raise the amount needed for the replacement.

The initiative had repercussions in the Araçatuba community, in cities in other regions and even in other states. The Santa Casa campaign gained strength, and 140 donors participated with amounts starting at R$10. The result was a success: the collection exceeded R$66 thousand, exceeding the stipulated target.

Actions like this carried out by the hospital, which engage members of the local community, spread the spirit of Giving Day across the country and help build a more supportive society.

#DoaSaoLuis

Several campaigns were carried out across Brazil with the aim of raising resources to help organizations or projects, which is very important for the continuity of the work. But, there was also another type of action that represents very well what Donation Day is: Community Campaigns.

Initiatives worked with the central focus of encouraging generosity for everyone who is part of that community, region, neighborhood or city involved, and not just for any specific organization. #DoaSaoLuis out as an example of high engagement to raise the flag for Donate Day.

#DoaSaoLuis saw the participation of more than 60 local initiatives, from different causes. Within this large campaign, the organizations held their own events, such as collecting books for libraries and geriatric diapers, but the main goal was to encourage donations throughout the city, in a broad way. It is the essence of Giving Day.