Do you know National Philanthropy Day ?

On October 20th, Brazil celebrates National Philanthropy Day, a special date that celebrates generosity and the spirit of solidarity. Philanthropy, derived from the Greek “philos” (love) and “anthropos” (human being), is an altruistic act that involves donating time, resources or knowledge to social and humanitarian causes. The date, established by Law No. 13,925/2019, aims to give visibility to the philanthropic sector and the practice of philanthropy in Brazil, which involves more than 16 million volunteers and contributes to social development and the reduction of inequalities in the country.

Philanthropy plays an important role in Brazil by strengthening social cohesion, supporting important social causes and boosting the country's socioeconomic development. It acts in a complementary way to government efforts, allowing social organizations and individual and corporate donors to act in an agile and innovative way to face complex social challenges.

Furthermore, philanthropy is fundamental in promoting education, health, culture, the environment and many other areas, contributing to the construction of a more just, inclusive and compassionate society. A Todos Pela Educação , as a reference, works in favor of quality basic education in Brazil. The José Luiz Egydio Setúbal Foundation , in turn, is a family organization dedicated to the cause of children's health in the country. Another example that can be cited is the Sustainable Amazon Foundation , focusing on the sustainable development of the Amazon through initiatives in the areas of education, citizenship, health and environmental conservation, among others.

According to data from the Brazil 2022 Donation Survey , promoted by IDIS , the practice of donation is gaining more and more strength in Brazil. Last year, for example, 84% of Brazilians over the age of 18 and with a family income greater than the minimum wage made at least one type of donation, be it money, goods or time, in the form of volunteering. Two years earlier, the average was 66%.

On the side of major philanthropists, the Filantropando , organized by the Beja Institute , highlights that donations in Brazil are growing, but the amounts could increase. According to information from the publication, the estimated total of donations in the country is US$4 billion per year and the forecast is US$20 billion, based on its participation in global GDP or US$28 billion if the number of Brazilian billionaires is taken into account.

Greater Good Movement and philanthropy

At Movimento Bem Maior, we believe in philanthropy as a tool for exercising active citizenship and strengthening a society based on social justice. Going further, for us, strategic philanthropy is the social investment thesis on which our philanthropic resource allocation choices are based. The objective is to make informed decisions to generate effective actions.

We consider the investment based on objectives, relevant evidence, observation of the field and available social technologies. In addition to being based on effective evaluation models and the use of consistent data in formulating planning for the use of resources obtained, in order to optimize results and processes, and effectively resolve social problems.

The idea of ​​enhancing investments collaboratively and expanding the impact of actions, with efficient management of resources and human capital, guides our action.

To learn more about how the Bem Maior Movement has contributed to strengthening philanthropy in the country, access our 2022 Annual Report .