With the new Coronavirus pandemic in full swing in the country, the culture of donation is strengthening in Brazil. Solidarity, from the north to the south of the country, has multiplied through extremely relevant actions and donations. There is no shortage of examples, from the small to the mega businessman, from NGOs, and from each citizen who has committed themselves individually to this protection network against the coronavirus.
The Greater Good Movement aims to encourage private social investment, aiming to develop and strengthen the third sector and the culture of Collaboration in the country.
Furthermore, it connects causes, companies and people, uniting purposes. Aware of the emergencies of the moment, compliance and management principles cannot be left aside.
Together, the founders and Movimento Bem Maior anticipated investments in future projects to respond to emergency demands in favor of the coronavirus, on two fronts: health and food.
In partnership with IDIS and BSocial, it created the Emergency Fund for Health – Coronavirus Brazil , to provide inputs and equipment for Fundação Oswaldo Cruz (Fiocruz), Hospital Santa Marcelina, Hospital São Paulo, Santa Casa de Misericórdia SP and Comunitas. In one month, the fund raised R$6.6 million, with over 5 thousand donors. And we are finalizing the commitment of another R$5 million.
On the health front in Minas Gerais, MBM is managing the Campaign Dias Melhores , a project by businesswomen from Minas Gerais that aims to raise funds that will be used to purchase PPE for the state's public health network.
Citizenship Action project and in this partnership, 2.2 thousand tons of food have already been collected, destined for 782 thousand people, distributed in 21 states, equivalent to 6.8 million plates of food. It raised R$8.8 million and is awaiting transfer from other partnerships worth R$3 million.
Furthermore, the institution directs a careful look at the 50 local impact projects , across various thematic axes, that are under its governance, and which currently also receive resources to continue their actions and help their surrounding community with pandemic care.
“The more we donate, the closer we get to our purpose and the stronger we become. We believe in people, in engagement and in the strength that structured actions have to transform the world” , says Elie Horn, businessman and owner of the development company Cyrela and one of the founders of Bem Maior.
Another founder of Movimento Bem Maior, Rubens Menin, states that working in a network is the way forward. “It is through this pro-activity that we will be able to strengthen the third sector, creating a common and inclusive agenda, in addition to articulating strategies for the country’s social development.”
In the view of Eugênio Mattar, also founder of Movimento Bem Maior and CEO of Localiza, “reducing inequality is a condition for a better society and involves creating equal opportunities. In view of this, the Bem Maior Movement invests in strategic actions and projects, dialoguing with the public sphere, with the aim of scaling up significant pilot projects on a national scale.”
