The need to expand the culture of donation in the country and the importance of directing resources with planning and strategy were at the center of the debates at the Legado , held by Movimento Bem Maior and Santander. The meeting, which took place at Teatro Santander, on April 25th, brought together businesspeople, opinion makers and social leaders. Below, we present the perceptions of speakers and some guests about the event. Check out!
– To watch Legado, go to Movimento Bem Maior’s YouTube channel and check out the broadcast !
Sergio Rial, president of the Board of Directors of Santander, at the opening of the event
Rodrigo Pipponzi – co-founder and CEO of
Grupo MOL I would say that the event was very powerful and provocative, which is what we need as a society. It is not enough to create diversity in speech, on a panel, if we do not transmit the correct messages. I leave here wanting to get more involved, study more and create networks with more people. The event managed to bring everyone to think about the legacy they want to leave.
Joca Guanaes
– advertiser and businessman I've never seen this in Brazil. I think this event is historic, very important for the country. The purpose of the Greater Good Movement needs to be disseminated and embraced by all Brazilians. Legado was a milestone for this awareness.
Elie Horn and Luciano Huck, in a frank and inspiring conversation on the Legado stage
Christian Klotz – partner at
Brasil Capital , a company associated with Movimento Bem Maior The Legado event, held by Movimento Bem Maior and Banco Santander, marks a new era in national philanthropy. The need for society to move towards social justice was absolutely clear and, certainly, the examples presented during the event captivated the audience. As next steps, we must structurally include the elite in this mission, on a recurring and consistent basis.
Fábio Tadeu Araújo – partner at
Brain Inteligencia Estratégica Every country is made by its elite, and they need to glimpse the legacy. We, businesspeople, when we visit the United States, come back talking very highly about productivity, efficiency, and a series of fantastic concepts, but it is rare that we talk about philanthropy. It is through the efficiency of companies and entrepreneurs, the donation of money and time that we can make effective changes.
Drauzio Varella on the Legado stage
Gilson Rodrigues – president of
G10 Favelas Sometimes, we know many things just by hearing about them or reading them in the newspaper and today it was possible to bring to light the reality of those who are experiencing a situation of transformation or donation. The best way to help each other is by connecting, bringing coexistence and breaking down differences to make a better Brazil.
Rosalu Fladt Queiroz – volunteer president of
Liga Solidária I see that the parameters for philanthropy are changing. I've been in this field for 25 years. We start from assistance measures towards social transformation. Today we saw, here, people who speak with great authority, who presented important data and facts to engage people. Not only are governments responsible, but they lack arms and resources. We have to donate, yes.
Maurício Prado, Executive Director of Plano CDE
Vanilda de Jesus Pereira – volunteer at
Casa do Grande Coração Being here, being part of it, hearing my story being told to the public is sad, but also rewarding. As they said here, donations are not just about money. Many places need a doctor, therapist, teacher. Donating knowledge is also important.
Renata Biselli – Superintendent of Social Impact
Santander Brasil I keep thinking about what Santander and Movimento Bem Maior will do next, to continue what we started here. I heard people in the audience saying they left the theater feeling uneasy. If we don't donate, if we don't have empathy, we won't work as a society. We need to look at each other's pain and lack of opportunity. We need to donate time, money, experiences, knowledge. We have to do this better.
Djamila Ribeiro spoke about her career and the launch of Espaço Feminismos Plurais
Jair Ribeiro – president of
Parceiros da Educação The so-called “elite” needs, in fact, to mobilize, to reduce inequalities, even for reasons of the country's sustainability. It is important, not only from a personal point of view, but also from a collective point of view, to have an increasingly greater role in the donation process, to do good, as Dr. Elie (Horn) always says.
Marina Pechlivanis – partner at
Umbigo do Mundo and creator of Education for Kindness and Generosity A contemporary, complex and emergency conversation, with a diversity of voices and experiences, to debate what “Legacy” we, as a potential socio-transformative network, will leave for people and for the planet. An awareness-raising and mobilizing experience: we have a lot to do, and no time to waste; and every small gesture can make a big difference. A privilege to be present!
Germano Guimarães, co-founder of the Tellus Institute
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Image credit: Gladstone Campos / Movimento Bem Maior
