CEO of Dasa joins Movimento Bem Maior, co-founded by Elie Horn, operating across the country
Businessman Pedro Bueno, from Dasa, joined the Movimento Bem Maior (MBM), which encourages donations among Brazilian businesspeople.
Co-founded by Elie Horn, from Cyrela, Rubens Menin, from CRV and CNN, and Eugênio Mattar, from Localiza, the Movement has as associates, among others, Jayme Garfynkel, from Porto Seguro, and Luciano Huck, presenter from TV Globo
The Movement, which operates throughout Brazil, identifies the projects it intends to benefit depending on the size of the impact on society and the possibility of transformation to be generated.
For Pedro, as reported by MBM, “strategic philanthropy is a powerful tool for reducing inequalities and generating major transformations”.
The Brazilian elite is not exactly associated with the donation culture, as in the United States, for example, but since the first year of the pandemic something seems to be changing.
The big name in Brazil is Horn, who in addition to working at MBM is also part of the international movement The Giving Pledge, whose signatories commit to donating at least 60% of their entire assets during their lifetime — and not to their heirs. From Brazil, in addition to Horn, only Colombian David Vélez, controller of Nubank, is part of the group.
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Note published on July 25, 2022 on the Poder Online website: check it out here
