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Why invest in collectives?

For Movimento Bem Maior

Feb 2022

With so many urgent demands in places where public policies are ineffective, we see many people in Brazil taking the initiative to mobilize to provide support to those in need. These people come together informally for the common good and form groups, called collectives, which can act on different causes.

Spread across the vastness of the country, many collectives carry out projects that are small in financial terms, but huge in impact and make a difference to the communities where they operate, playing a role as a social catalyst.

Therefore, it is important to identify these groups that operate outside the radar of philanthropists, the media and corporations that could possibly help them. Its members know the local territory and priority issues, who connect deeply with the community and who act with dedication, love and efficiency. They reach the “end” of the chain, which is the goal of philanthropy.

Providing support to these groups, not only financially but also in terms of expertise, can mean unlocking processes, testing new models and bringing innovation to the sector. Furthermore, new leaders who are standing out can train themselves.

By growing and structuring itself, the group can also take a new step and become a legally established civil society organization. In this new format, for example, fundraising can be expanded and, thus, the social impact can be increased to new levels. In many cases, the collective may represent an embryonic phase of a CSO.

The Bem Maior Movement also works to support collectives. Since the first notice of the Futuro Bem Maior program, launched in 2019, we have also accepted the participation of collectives, precisely because we understand the importance that social investment has in leveraging management processes, scope of actions and institutional strengthening of these initiatives.

At the time, 50 participants in total were selected (among more than 2 thousand registered) to receive support over 12 months. After this period, the assessment made, in general, was that the partnership had three types of impact: for the direct and indirect beneficiaries, for the organizations and collectives and for the communities where they operate.

Futuro Bem Maior is now in its third edition , and its 30 participants have access to a program that has in its content: training, support of R$70 thousand, project monitoring, opportunities for strategic partnerships and conversation circles.

By working in networks, we are stronger. Walking together is the best option to promote a social transformation that starts at the grassroots and that we hope will multiply and make Brazil a fairer country to live in.