Donating Day is a global movement that promotes generosity and the culture of giving in different parts of the world. Celebrated in more than 80 countries, the movement encourages people, companies and institutions to come together to strengthen the common good and generate social impact, building a solid culture of philanthropy.
When does it happen and who organizes it?
The date of Giving Day varies each year, and is always held on the first Tuesday after Thanksgiving Day , following the global movement known as #GivingTuesday . This special Tuesday comes right after the well-known BlackFriday and CyberMonday , being a supportive response to commercial dates, with a focus on collective well-being and support for important causes. In 2024, the date will be celebrated worldwide on December 3rd.
In Brazil, the movement is led by the Brazilian Association of Fundraisers (ABCR) , which coordinates the national mobilization as part of the Movement for a Culture of Donation . Movimento Bem Maior has been a supporter of the initiative since 2019. In just a few years, #DiaDeDoar has grown significantly, mobilizing millions of people in different forms of participation. Check the results of the latest campaigns on the official website .
The transformative power of donation
The concept of radical generosity is at the heart of Giving Day . He encourages everyone to see the suffering of others as something intolerable and to act with empathy, even through small gestures, contributing to systemic changes. The motto “donating changes worlds” symbolizes this transformative impact that donation can have, whether in a person’s life, in communities or directly in organizations.
Although donating is important at any time of year, Giving Day amplifies the visibility and practice of giving, in a similar way to LGBTQIA+ Pride Day , which promotes continued engagement beyond its official date.
How to participate in Donation Day?
Since its first edition in Brazil, in 2013, Donating Day has strengthened philanthropy in the country. Activities and celebrations are organized by NGOs, institutions, projects and companies, each promoting donation according to their particularities, within a collective movement.
For those who wish to participate, the official website diadedoar.org.br offers free materials, art models and other tools to help publicize and organize the activities. Anyone can join this chain of good and help transform Brazil through donations.
Read also: [ Donating is increasingly easier, it just needs to be more common]
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