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How do we define the selection criteria for organizations supported by MBM?

3-minute read

By Guilherme Mattoso

May 2025
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Have you ever wondered how the Bem Maior Movement chooses the organizations it supports? The answer lies in our selection criteria — well-defined, strategic, and aligned with our mission to strengthen a vibrant, collaborative, and transformative philanthropic ecosystem.

The social progress we believe in only happens when built as a network—with trust, listening, and transparency. Nothing flourishes in isolation. It is through the exchange of knowledge, territories, and people that philanthropy bears fruit. Therefore, in this article, we invite you to learn more about how we select the organizations that make up our social investment portfolio.

Sharing this process is also a way to strengthen the bonds that connect us. After all, opening our operation is a gesture of trust — and a way to value the relationships that sustain the social ecosystem in Brazil.

What we look for in the organizations we support

At MBM, we understand that an organization, by itself, has limited reach in the face of the complexity of social challenges. Therefore, we adopt a systemic approach, evaluating the role of each initiative within an interconnected ecosystem that seeks joint solutions with collective intelligence.

We select organizations based on criteria that ensure strategic alignment, sustainable impact, and effective contribution to the philanthropic field

  • Connection with our mission and values: Is the organization aligned with MBM's principles? We believe in initiatives that share the vision of a more just, equitable, and collaborative Brazil.
  • Transformative capacity: Is the methodology robust and does it have real potential to generate impact? We seek organizations that shift structures and generate concrete changes.
  • Sustainability and management: How does the organization structure its processes and resources? We assess the potential for longevity and autonomy, which are fundamental to strengthening the ecosystem in the long term.
  • History and credibility: Who leads the organization? Their track record in the social field and the community's trust are important pillars for sustainable relationships.
  • Transparency and governance: Is there clarity in management, accountability, and resource use? Integrity is essential for relationships of trust and collective impact.
  • Replicability and innovation: Can the solution be adapted and scaled? Innovations that can be shared are valuable nutrients for the ecosystem.
  • Territorial influence: Does the organization have roots in the territory and engage local stakeholders? The impact needs to respect and value contexts, promoting community development.
  • Strengthening the ecosystem: Does the initiative connect with other organizations and complement existing actions? Each partner needs to contribute to and nurture the network as a whole.

Co-creating an impact ecosystem

Finally, the selected organizations are those aligned with the pillars that underpin our social investment strategy. This alignment defines how we relate to each initiative: with support that goes beyond funding, but strengthens their structures, expands their capabilities, and fosters connections that promote joint responses—always in a structured, relational way, and oriented towards strengthening the ecosystem.

Based on this understanding, our work is organized around two major complementary pillars:

  • Focus : supporting the institutional development of social organizations operating in key areas such as education, productive inclusion, and community-based work.
  • Impulse : strengthening the infrastructure of the philanthropic ecosystem through advocacy, data, narratives, and collaborative networks.

Just like in a biome, we believe that diversity and collaboration strengthen the whole. A forest only grows with constant exchanges, deep roots, and care for the surrounding environment.

A process driven by strategy and a vision for the future

Each organization that makes up our portfolio is intentionally selected. We consider the diversity of causes, contexts, and trajectories, always paying attention to the complementarity between them.

In five years, we have supported more than 250 organizations and collectives, present in all states of Brazil. The selection of these initiatives responds to urgent social needs, but also contributes to a more robust, articulated and resilient ecosystem.

Our 2024 Activity Report showcases the organizations that are nurturing this network with purpose, innovation, and courage. They are distinct journeys, united by the same commitment to the Greater Good.

Click here to access the full report

Living and interdependent philanthropy

The philanthropy we promote is neither isolated nor fragmented . It pulsates in the exchange between those who dream, act, and build. The selection criteria are only the beginning: what drives us is creating lasting relationships , generating collective knowledge, and strengthening the network of solutions that is already in motion.

If you believe in this too, join us. Let's continue cultivating this ecosystem, together.