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"Earn money, but give even more," says Elie Horn, founder of Cyrela

By Camila Cursino

June 2025

"Earn money, but give even more."

The quote is from Elie Horn (Cyrela), founder of the Bem Maior Movement, in an interview with Folha de S.Paulo for the series "Cause of the Year: Donating is Transforming."

In the conversation, he shares his life story and his conviction that philanthropy is a moral duty, especially among businesspeople. The first Brazilian to join the Giving Pledge, Elie believes that donating during one's lifetime is a commitment to social justice and the future.

Since the creation of MBM, this vision has been realized, with over R$130 million mobilized and 250 organizations supported throughout the country.

Read the full articlein Folha de S. Paulo, written by Victória Pacheco.

Image Credit: Press Release