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By Camila Cursino
July 2025In an interview with Airton Seligman in the Yellow Pages section of VEJA, Elie Horn, chairman of Cyrela and founder of the Bem Maior Movement, shares his vision of philanthropy as an instrument for doing good — a commitment that goes far beyond one-off donations and continues to inspire our journey.
Elie, the first and only Brazilian signatory of The Giving Pledge, emphasizes that philanthropy "is not an expense. It's saving." He explains that he has been sharing this message with his peers as a way to mobilize more donors.
For him, helping is not just donating — "Social assistance is not aid. It's social addition."
A testimony that reinforces the idea that philanthropy is a life choice, with meaning, purpose, and a vision for the future. Worth reading and reflecting on regarding leadership engagement.
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Image Credit: Press Release
Investing in education in Brazil requires more than just focusing on expanding access or improving isolated indicators. The challenge lies in how decisions are structured and how different actors can collaboratively transform initiatives into public policies. Given the complexity of education in Brazil, which involves millions of students and multiple stakeholders, […]
By Emanuely Lima
Apr 2026
The philosopher Angela Davis's quote helps to understand the role of women leaders in the third sector: "When a Black woman moves, the entire structure of society moves with her." Analyzing the position of women at the base of the social pyramid, simultaneously traversed by inequalities of race, class, and gender, Davis points out that […]
By Emanuely Lima
March 2026
Family philanthropy has ceased to be a "side issue" and has definitively entered the patrimonial agenda. Not as a new trend, nor as a means of building a personal brand, but as a topic that engages with succession, governance, reputational risk and, ultimately, legacy. It is in this context that the study "Philanthropy & Family Offices – Perspectives and […]" was born
By Guilherme Mattoso
March 2026